Comedy. Producing original music for comedy in advertising is so fun yet challenging, because is so personal! We all know what makes us laugh from our personal experiences in life, yet in comedy in advertising, we have to live it in ALL heads in order to make it universally funny. Each moment counts for the humor to work. I always need to get into the heads of the creatives and clients creating the spots -how much accentuation do you want the music to play with assisting the comedy, is the comedy accidental or pushed, etc. To be funny, each moment has to add up, and it is exciting musically and takes a team

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